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Our client wanted a site that would be functional as well as have features and would be content rich. That is why we decided to add an extensive educational section for the caratoasis.com website. Besides the website had to have quick download times and the design had to be subtle to emphasize the look of the jewelry being presented. |
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Development of the site was done in the latest ASP.NET technology. The characteristics of this technology are speed, ease of debugging, modularity in code execution and effortlessness of maintenance and web site updating. Following are the main functionalities provided: |
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Online support
An important feature of the web site is the online chat support through which anytime a customer can chat with a customer support representative and clarify doubts, request information, and get guidance |
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Payment solutions
With a view to make payment extremely simple the web site development team created an easy to follow shopping procedure including shopping cart, shop later, shop more, wish list, and view cart functionalities to make payment easy and streamlined |
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Returns processing
The web site has a 30-day returns policy that emphasizes the point that quality is of utmost importance to us. Therefore we set up an efficient returns processing system with bar coding of returns, return package tracking and returns processing. |
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Affiliate program
For the site we set up an affiliate program with direct crediting of affiliate commission to affiliate’s accounts. This involved a lot of development work whereby customers coming through affiliate sites have to be properly identified and commissions as percentage of sales have to be credited directly to their accounts. |
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The client wanted the design of the site to enhance the visuals of featured jewelry. Therefore we kept the design very subtle with a subdued color scheme. Besides Cascading Style Sheet was used throughout the site to give it a uniform look.
We have researched and incorporated exhaustive content for this e-tailing web site so that customers can educate themselves before making informed decisions on the products they wish to buy.
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The client felt that the usability of the site was an important factor that would drive sales. Therefore we designed functionalities like shop by product, shop by material, shop by occasion and shop by price to facilitate ease of purchase: |
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Shop by product
In this feature the customer can choose a product from a drop down combo box and go to the product he/she wants to buy. Shopping can be done in a few steps with this feature. |
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Shop by material
This feature enables the customer to choose a material from a drop down combo box and directly access the material he/she wants to buy. This feature restricts the shopping process to a few clicks. |
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Shop by occasion
Be it an engagement, a wedding, an anniversary or a birthday, caratoasis has the perfect shopping option for the perfect occasion. Perfectly suited for the busy working person, this feature is for those with little time to hunt for the perfect accessory for an occasion. |
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Shop by price
By this feature a customer can choose a jewelry depending on his/her budget. A choice becomes easier when a customer chooses a price range and gets the results on the screen. |
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Design your own jewelry
Customers can even design and build diamond jewelry of their choice. They can first choose a diamond shape, the cut, the clarity, carat weight, and color and then choose a setting in gold, platinum, or silver and then get a price depending on their choices. This unique feature gives them the satisfaction of having designed a ring, necklace, or band according to their own preference. |
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Integrated etailing solutions providing a robust approach to
e-commerce, vendor management, e-fulfillment & customer service |
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