The operations flow for diamond-sale.com involved the customer friendly shopping matrix of selecting diamond jewelry based on product, material and gifting occasion. Once this has been established the customer creates a personal profile. We source products from three vendors. After this shipments are given a tracking number that becomes the reference for all customer relationship interactions.

For this e-tailing web site the client had a strategy of providing customers with complete knowledge on diamonds and diamond jewelry to help them make informed decision on the jewelry to buy. This is education combined with entertainment, or, edutainment in short. Accordingly there are functionalities by which customers can view details of each product, read about the diamonds, gems, and the metal that is used as setting.

For this e-tailing client in addition to providing exhaustive information about jewelry we have also added functionalities of the jewelry itself. For example we have explained what jewelry terminology like prong setting; push backing, bezel setting, hinged snap back, lobster clasp, spring ring clasp, rolo chain, and hidden clasp mean in simple terms.

Our client needed exhaustive Macromedia Flash demonstrations to explain the entire shopping process on the web site. We put up detailed Flash demonstrations on the shopping process for this website. This way customers shopping at diamonds-sale.com can understand all aspects of the jewelry he/she is buying.

These functionalities and exhaustive information makes shopping a pleasant experience for customers. After all, none of the designer diamond shops can educate or entertain customers with the vast range of information we provide on this e-tailing web site .

Integrated etailing solutions providing a robust approach to e-commerce, vendor management, e-fulfillment & customer service